Percale is traditionally a "crisp" feeling fabric, made from a 30's yarn and noted for its durability.
fully certified by GOTS.
Sustainability??? The cotton it is made from is grown in a sustainable community of 300 families near Indore in Central India. Cows are raised for dairy products and their manure is used to generate bio-gas for cooking and lighting before going into the compost which uses Bio-Dynamic preparations. The community relies on Monsoonal rains and utilizes the ancient practice of Agni-Hotra to further energise the growing area. Every part of the cotton crop is important. The twigs of the bush are used for lighting fires, the leaves go into the compost. Mechanical traps are set for the insects that predate on the crop. The cotton bolls are handpicked at their maturity up to 5 times a season. This is in stark contrast to the western practice of machine harvesting once a year.
Is it Certified Organic??? The cotton is spun in a mill devoted exclusively to Certified Organic Cotton and manufactured under Global Organic Textile Standard (GOTS) supervision in an ultra-modern weaving mill. Our factory nearby is also fully GOTS certified. Any dyes used are certified organic by GOTS.
Is it Fair Trade??? Our cotton workers are respected and well looked after. A special school has been set up exclusively for the benefit of their children. The Swayam Academy not only features a state of the art education facility but also teaches Yoga, Meditation and other extra-curricular activities that will enrich their lives. We are in the process of acquiring Fair Trade certification for our bed-linen.
Low Carbon Miles. All of the growing; processing and manufacturing takes place within a very tight radius. There has been no organic cotton grown in Australia for 10 years now and that is probably as it should be. In the absence of monsoonal rains, it takes a lot of maintenance effort and water to grow a cotton crop organically. The villagers in our community love their work and their lives in making the considerable effort that goes into the bed-linen you get to buy.
How do we know??? We know these things because we have been privileged to be there and share with them the richness they have to offer. Over the years they have become our personal friends.
A note to our valued customers: We have steadily improved the quality and finish of the bed-linen products we offer you, working on the little things that make a difference. The aim is to give you a product you are proud to have in your home, at an affordable price. So we double stitch the header stitch on your flat sheets and attach the flanges of quilt covers and pillowcases so that we can mitre the corners for a superior finish. The 700 thread count range features piping on the flat sheet header and the pillowcases
These are the things you won't know about until you fit the product you buy elsewhere to your bed. We suggest you ask some questions before purchasing, ask about certification too. There are now dozens of businesses selling so-called "organic" or even "certified organic" bed-linen without a shred of proof. Most of it comes from China and is of questionable origin. If you expect more from the businesses selling questionable products, by letting them know they need to substantiate their claims - and by telling your friends if they refuse - then we will all be moving towards a marketplace of greater integrity.